![]() It was used not only in conjunction with the logo, but also in manuals and ads and to label products with model names.Īpple has not released the true Apple Garamond font. The typeface was virtually synonymous with Apple for almost two decades and formed a large part of the company's brand recognition. Aside from the company name, most of Apple's advertising and marketing slogans, such as " Think different.", used the font as well. In cases where the Apple logo was accompanied by text, it was always set in Apple Garamond. Bitstream condensed the font, subtly adjusted the stroke widths, and performed the hinting required to create the font, which was delivered to Apple as the Postscript font "apgaram". Specifically, ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width. It was a variation of the classic Garamond typeface, both narrower and having a taller x-height. Since the introduction of the Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. This typeface has sometimes been mislabeled Cupertino, a similar bitmap font probably created to mimic Motter Tektura.Īpple Garamond was used in most of Apple's marketing. Motter Tektura was also used for the Apple II logo. In the early 1980s, the logo was simplified by removing computer ınc. The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. ![]() Janoff designed the logo in 1977 while working with Palo Alto marketer Regis McKenna. The s was also modified for the label on the Disk II 5.25-inch floppy disk drive.Īccording to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, which were in line with Apple's mission statement of making high technology accessible to anyone. One modification to the typeface was the removal of the dot over the i. At the time, the typeface was considered new and modern. ![]() The Apple logo alongside the Motter Tektura typefaceīefore the introduction of the first Macintosh, alongside the Apple logo, Apple used a typeface called Motter Tektura, which was designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 and distributed by Letraset (and also famously used by Reebok). The logo was hand drawn and thus did not use an established font. The frame itself held a quotation from Wordsworth: "Newton.A Mind Forever Voyaging Through Strange Seas of Thought.Alone.", taken from Wordsworth's autobiographical poem The Prelude. were drawn on a ribbon banner ornamenting the picture frame. Prior to adopting the bitten Apple as its logo, Apple used a complex logo featuring Isaac Newton sitting below an apple tree. Starting with iPhone 7 in 2016, Apple switched the typeface of the word mark "iPhone" to San Francisco on products and its website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. This is evident in the design and marketing of the company.įor at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. These change throughout the years with Apple's change of style in their products. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. If you want to disable auto renew, you need go to Account Settings after subscription purchase.Īny unused part of the trial period, if it exists, will be canceled after subscription purchase, where it's applicable.Apple's first logo, hand drawn by Ronald WayneĪpple Inc. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period.įor 24 hours before the end of subscription period from your account will be charged a payment for subscription renew and the cost of renewal is determined. Upgrade to VIP to enjoy the followings:ġ-week, 1-month and 1-year subscription services are available. and more! Express yourself like never before!ĭownload our Font Keyboard to make your chatting more different. ![]() Using this custom fonts keyboard, you have access to around a hundred of fancy and beautiful font styles to choose.Ĭhange the keyboard themes, keyboard colors & keyboard backgrounds to further personalize your phone keyboard with this app. This is useful for chat messages, bio, status, tweet. This Font Keyboard app provides an easy way to get beautiful cool fonts for all the apps on your phone.
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